W. Newell celebrates one-year anniversary meeting its high expectations
W. Newell celebrates one-year anniversary meeting its high expectations
When W. Newell & Co. opened its doors one year ago this week in Champaign, IL, its principals did not believe its Supervalu affiliation would hinder the company in its efforts to attract independent retailers as customers. And it hasn't, according to John Aune, vice president of national operations for the specialty produce company. "We never thought that being a part of Supervalu would be a problem," he said. "And I'd have to say that not one customer has brought that up in the past year." The product carries the day, according to Mr. Aune, who indicated that if a supplier can satisfy a