Wada Farms has winning formula for Colorado potatoes
Wada Farms has winning formula for Colorado potatoes
Overall business for family-owned Wada Farms has been stable in 2025, as demand for potatoes remains steady across retail and foodservice, with particular strength in items that offer convenience and versatility. “Some key trends we’re seeing are continued interest in regionally sourced produce, value-added potato items and stronger retailer focus on sustainability and traceability,” said Eric Beck, director of marketing for the Idaho Falls, Idaho-based company. Challenges have included weather variability and water management in many growing regions, ongoing labor availability and cost