As California avocado growers begin to harvest their crop and packers start to move that product into commerce, they are being met with favorable marketing conditions because of very strong movement over the past couple of months. This is welcome news as the California crop has only been estimated at 208 million pounds, which makes it one of its smaller crops in recent memory. The 2023 crop was also light, though it did top the preseason estimate by more than 10 percent with 237 million pounds eventually making it to market. Carson McDaniel of McDaniel Fruit Co. said from a marketing

The opening of California avocado season marks a celebratory milestone for Index Fresh. The company's network of growers and customers spent the offseason preparing for the coming months of picking, packing, and marketing only the highest quality fruit. Fed on a balance of ample rain and nourishing sunshine, California avocados harvested in 2024 will stand out for impressive sizing and consistent quality now through August. “The Index Fresh brand means quality and consistent avocados all year long,” said Keith Blanchard, Index Fresh field manager. “As a California company, the opening of our

During the March transition season for avocados and mangos, Mission Produce is featuring its Peruvian organics, its upcoming Mexican mango program and its Emeralds in the Rough avocado bags.

Colombia avocados are a global leader in Hass avocado shipments with a growing presence in the U.S. over the last five years. That growth is highlighted by the shipment of 1,496 tons of Colombian Hass avocados to the U.S., a 56 percent year-over-year increase during the lead up to the Super Bowl. Hass avocados play an integral role in the festivities surrounding the big game, as football fans traditionally enjoy and share snacks and dishes before, during and after the event. With the U.S. market being the main consumer of Hass avocados, Mexico has long been the leading supplier. That

Mission Produce Inc. will attend Fruit Logistica Berlin to showcase its exclusive ripening innovation, Mission Control, which is driving a new standard of reliability for ripe-and-ready avocados. Mission Control is one of the world’s most advanced ripe room technologies, enabling next-level precision for atmosphere-controlled ripening — achieving as much as a 38 percent improvement in quality consistency compared to the industry standard ripening system. "We're introducing the market to a new standard of quality and reliability that we believe will drive demand for avocados in the U.K.,” said

Bagged avocados continue to emerge as a preferred choice for shoppers during holiday gatherings. A recent Avocado Holiday Retail Recap report by the Hass Avocado Board noted a rise in sales of bagged avocados during the 2023 summer holidays. Avocado sales data and shopper research also indicate a preference for bagged avocados for everyday meals and for use in recipes for seasonal gatherings. Bagged avocados contributed a combined a 2.8 million avocado unit increase during Independence Day and Labor Day holidays. This incremental volume translated to a 17 percent and 14 percent growth rate