Though Peru’s initial projection of avocado shipments to the U.S. market for 2023 were similar to the 2022 volume of about 270 million pounds, early shipments are running well behind last year, with Peru’s volume expecting to come much later in the summer. Quoting from industry statistics, Isabel Tavera, vice president for Pacific Produce/Agrokasa, which is both a Peruvian avocado grower-shipper and a U.S. importer of fruits and vegetbles from Peru, told The Produce News in early June that avocado shipments from Peru to the United States were only half what they were a year ago at the same

California avocado season generally runs from spring through summer, making June a perfect time to celebrate California Avocado Month. The California Avocado Commission is using an integrated support plan including public relations outreach, retail promotions, foodservice chain programs, social media and more to market this year’s celebration. “We promote California Avocado Month in June because it is in the heart of California avocado season,” said California Avocado Commission Vice President of Marketing Terry Splane. “Supply looks strong, with promotable volumes expected through Labor Day.”

The Colombia Avocado Board released its first ever Colombian avocado handling guide. The guide, authored by industry expert John Bower, includes support for everyone throughout the supply chain, from pre-planting to retail, on the best methods for maintaining the appearance, flavor and shelf life of avocados from the Colombian region. The handling guide can be downloaded here: https://avocadoscolombia.com/the-colombian-advantage/handling-guide/. CAB has been working on the guide for nine months, during which time Bower traveled to the region and followed the supply chain to study the data and

Frutura is executing on its plan to become a significant player in avocados and will begin marketing its Hass avocados in North America under the Frutura brand, beginning in the third quarter of 2023. Foundational to Frutura’s new branding strategy is the fact that several Frutura companies already have strong avocado portfolios. This shift is designed to create a more vertically integrated, easier way for customers to source in-demand product. Via its network, Frutura owns its own groves in Mexico, Peru, Chile and Colombia. This gives the company a high degree of leverage and control over a

Leadership from the Hass Avocado Board recently presented to an international audience of over 1,160 delegates from 33 countries on U.S. strategic priorities at the 10th World Avocado Congress in New Zealand. With Statista projecting the global avocado market to nearly double in value by 2026, industry members are invited to access Global Trends Fresh from World Avocado Congress: Discover the Top Areas of Focus, a webinar on-demand for key takeaways and resulting opportunities for the U.S. avocado industry at www.HassAvocadoBoard.com/webinars. “U.S. Hass avocado producers and marketers can

The Colombia Avocado Board recently announced a 104 percent increase in total avocado pounds shipped to the U.S. thus far for the 2022-23 season. This data is provided by the Hass Avocado Board, which tracks shipments and sales of Hass avocados from all growing regions. Avocado production and orchard development have rapidly increased in the last two years. In 2021, there were 150 orchards producing just under 6.5 million pounds of avocados. Today, there are 488 orchards across eight states, and production is soaring with nearly 25 million pounds of avocados being produced in the 2023 season