The California Avocado Commission is extending its successful advertising campaign “the best avocados have California in them.” This season’s ads feature visuals that point to the “CA” in the middle of the word “avocados," and audio and other ads that call out the play on words in their taglines. Consumer media is targeted to avocado shoppers in California and the West who are willing to pay more for premium brands and to avocado “super-users,” “mega-users” and “ultra-users.” “Consumer research has shown that the campaign is very effective at building awareness for the California avocado

It's not Cinco de Mayo without guacamole, and to help consumers along Avocados From Mexico is partnering with Mission and Modelo to turn Cinco festivities into CincOMG-worthy celebrations. The shopper program from the #AlwaysGood avocado brand celebrates Cinco de Mayo, the second-biggest consumption occasion in the U.S. for avocados and guacamole. In fact, avocado consumption during the first four weeks leading up to Cinco de Mayo has grown 27 percent over the last five years according to data from Nielsen. The partnership between the three iconic brands is fueled by fun in-store displays

Avocado dollar sales during the fall and winter holidays of 2021 soared to new record-breaking highs. The Hass Avocado Board’s recently released holiday retail recap report details the retail dollar sales, volume and average sale price for Hass avocados during the Halloween, Thanksgiving, Christmas and New Year’s Eve holiday weeks. The retail recap reported sales volume and retail dollar sales reached a combined 145 million units and $171.7 million during the fall and winter holidays. As an independent avocado organization that equips the entire industry for success, HAB produces quarterly

Calavo, a global avocado industry leader and provider of value-added fresh food, debuted a brand refresh of the company logo, tagline and brand personality to fully support Calavo’s One Company vision. The new look and feel of the brand refresh are thoughtfully designed to signal an evolution of this legacy brand as Calavo looks to the future an innovator in the industry. In 2021, Calavo embarked on a journey to analyze its brand personality and perception in the marketplace. The company conducted extensive surveys of media publications, consumers and internal stakeholders to help inform the

McDaniel Fruit Co. is a third generation, family-owned produce business, specializing in avocado production. “You know, we’ve been at it for a while,” said Rankin McDaniel, president of the seventy-five-year-old company. Purchasing its first acreage in 1944 in Vista, CA, the Southern California grower takes pride in its legacy. From that first parcel purchase to helping establish the global avocado market, McDaniel Fruit Co. has developed partnerships with growers in Mexico, Chile, Colombia and Peru giving it a year-round portfolio of premium avocados. McDaniel Fruit Co. has partnerships

California got off to a great start to its avocado season and has already shipped a fair amount of fruit with great returns. Executive Vice President of Sales Rob Wedin of Calavo Growers Inc., based in Santa Paula, CA, believes the early shipments — about 60 million pounds through the first three months of 2022 — will result in the peak of the California season being moved up a bit with April through June experiencing the most volume on a weekly basis. Wedin believes this will be good for California growers who are currently taking advantage of a very hot market, which Wedin thinks will remain