To keep pace with the growth of fresh Hass avocados sales, the Hass Avocado Board has expanded its staff with four new additions. As research projects have nearly doubled in the past five years and promotion has been proven to play a fundamental role in expanding demand, the science-based expertise, marketing, and administrative support from these four hires will be instrumental in driving HAB’s vision to be America’s most popular and desired fruit by 2025. “As HAB enters its 20th year, we have invested in developing our organizational structure,” said Emiliano Escobedo, executive director of

In celebration of National Healthy Fats Day on March 21, Avocados From Mexico is helping to set the record straight about fat as an essential component of a healthy diet. Avocados are a heart-healthy fruit, containing 85 percent good, unsaturated fats and nearly 20 vitamins and minerals, making them a delicious choice that is #AlwaysGood. National Healthy Fats Day is part of National Nutrition Month in March and is the perfect time to highlight the unique nutritional attributes of avocados, a fruit that has become an iconic symbol of good fats. This national observance is intended to help

With California avocado season officially under way, West Pak Avocado, a California-based avocado supplier, saw record volume in February. “Between a later big game this year and the week-long hiccup in supply from Mexico, California fruit saw a record 10.2 percent market share in February,” said Senior Vice President of Sales and Marketing Doug Meyer. “At this point, over 10 percent of the California fruit for the season has been harvested, which is typically only a few percent by the end of February.” Early preseason forecasts by the California Avocado Commission project a 15 percent

The Hass Avocado Board is kicking off year two of its industry webinar series today, March 17, from 1 p.m. to 1:30 p.m. (Pacific Time) with the unveiling of the new Avocado Growth eToolkit. Hosted by Tim Madigan of The Partnering Group Inc., the webinar is aimed at equipping the entire industry for success in navigating the evolving online retail space. The new e-commerce guide is designed to help avocado marketers and retailers get the most out of their online grocery presence in response to explosive category growth over the past two years. Nearly a third of consumers are currently

Chilean avocados stand out for their “efficient and adequate” sustainability and water usage. That was the main conclusion reached by a study carried out by the Regional Water Center for Arid, Semi-arid Zones in Latin American and the Caribbean (CAZALAC), an organization under the auspices of UNESCO. Moreover, CAZALAC determined that Chilean avocados contribute to the compliance of 14 out of 17 of United Nations’ Sustainable Development Goals in which “Action for the Weather,” “Sustainable Cities and Communities”, “Responsible Consumption and Production” and “Zero Hunger” are included.

Mission Produce Inc. launched its “Experience the Difference” campaign, a year-long initiative to showcase the key advantages customers can experience with Mission through the company’s world-class customer service, ripening and distribution, vertical integration and sourcing, value-added services and sustainability. The campaign highlights the distinguished attributes of Mission’s industry-leading business model and answers the question, “Why partner with Mission?” The launch comes ahead of Mission’s presence at the Southeast Produce Council’s Southern Exposure in Orlando, FL. “The Mission