Del Rey Avocado Co., a California-based, family-owned packing operation, is now digitally managing suppliers and vendors using Highland Hub software from Highland Ag Solutions. "We are excited to provide a solution that allows them to digitally manage suppliers in the U.S., Mexico and South America. International suppliers are vital to avocado operations like Del Rey, and Highland is ready to help organize and streamline that process," said Justin Machell, CEO at Highland Ag Solutions. Hillary DeCarl, food safety coordinator and field representative, said her team uses Supplier Portal to

Avocados From Mexico is kicking off a new national shopper marketing campaign featuring former New Orleans star quarterback and football legend Drew Brees to get fans ready for the ultimate “Guac Zone.” Because nothing pairs better than guac and the big game, Avocados From Mexico is launching its biggest and boldest big game promotion with a grand prize of a $100,000 Smart Home Makeover. Retailers are encouraged to sign up to receive free big game celebrity, attention-getting merchandise displays, available while supplies last, to bring the Avocados From Mexico “Get in The Guac Zone” program

Terra Exports, an innovative global fresh fruit company, is making an impact in the Avocado sector by launching its own, in-house brand of avocados called Avolicious. The private label launched one month ago and has been well received by customers. Avolicious is already being shipped globally, currently to Asia, Europe, Middle East, and the majority across the U.S. One aspect of the brand that customers have enjoyed most is its vibrant purple packaging — a non-traditional choice in the sector. When asked how the brand was started, Terra Exports CEO, Nils Goldschmidt, shared that the entire

The California Avocado Commission promoted Angela Fraser to director of trade and legal affairs. Fraser, who has worked for the commission for 21 years, will provide oversight and management of corporate legal affairs. She also will continue to lead the strategy, planning, production, execution and budget of the California Avocado Commission’s nutrition program. “It has been a pleasure to work with Angela for more than two decades and to see her commitment and continued growth,” said Jan DeLyser, California Avocado Commission vice president of marketing. “It is inspiring to witness her

Mission Produce Inc. announced the grand opening of its new mega center in Laredo, TX, on Sept. 29, in celebration of the Company’s first anniversary of its initial public offering on Oct. 1. The forward distribution center and third-party logistics facility is strategically positioned to foster enhanced customer service, increased flexibility and expanded capabilities for the company’s customer base. The mega center, designed and constructed by A M King, an integrated design-build firm with expertise in food distribution and cold storage facilities, has the capability to provide packing

Avocados From Mexico will be rolling out new, limited-time pink packaging during Breast Cancer Awareness Month this October in support of the brand’s first-of-its-kind partnership with Susan G. Komen, a leading breast cancer organization. The powerful pink packaging, available exclusively at 4,000 Walmart locations nationwide, will feature a unique QR code that drives shoppers to Avocado From Mexico’s dedicated site in partnership with Komen where they can learn about the nutritional benefits of the superfood, find tips and recipes for cooking with avocados, access the avocado know-how