Brooks Tropicals first began as a tropical avocado grower, packer, and shipper almost 100 years ago in Homestead, FL. Since opening up the New York market in 1928, the company has continued to develop the avocado customer base in all corners of North America. “Brooks began shipping the popular SlimCado trademarked label over 20 years ago and spear-headed the Floribbean cuisine craze, a cooking style that is heavy on seafood, citrus and fresh tropical and exotic fruits prepared with influences of Latin-American, Asian, and West Indian spices and ingredients,” said Peter M Leifermann, vice

Though the total volume of Colombian avocados in the U.S. market on an annual basis has not yet reached 10 million pounds, over the next five years it could increase 100-fold. At least that is the view of William Watson, managing director of the newly formed, U.S.-based Colombia Avocado Board. “We expect Colombia avocado exports to the U.S. to become a billion-pound industry in the next five years,” he said. “Although the avocado industry in Colombia is quite old, the expansion of the Hass variety program, as well as implementation of the phytosanitary work plans for the U.S. are new. Colombia

As the Mexican Hass avocado company La Casa del Aguacate continues to improve its presence in the United States, the team grows based in different strategic points of the country in order to deliver top-quality client service and product delivery. “The main reason of moving our sales and marketing office to the U.S. is to be closer to our clients, making sure personally that the final steps of the transactions are accomplished in the best and fastest possible way ” said Arturo Larios, CEO at La Casa del Aguacate/House of Avocado. The Larios family brings decades of Avocado experience to the

Oxnard, CA-based Mission Produce Inc., which claims to be the world’s largest avocado producer, is touting research showing that promoting avocados at retail is an excellent way to increase the overall performance of the produce department. “Promotional programs are a great way to keep avocados top of mind for consumers during routine grocery shopping,” said Denise Junqueiro, senior director of marketing and communications. “Our ‘Avocado Intel’ shows that grocery baskets with avocados are worth an average of $26 more than those without, and Mission is here to support effective strategies to

As U.S. avocado consumption increases without an accompanying increase in supply from California growers, the California Avocado Commission continues to focus on its “Tier 1 approach,” which involves targeting retailers, foodservice operators and consumers who are willing to pay a premium for its product. Jan DeLyser, CAC’s vice president of marketing, said the 2021 season was challenging as several factors combined to decrease the volume of what was already a below average crop. The biggest culprit appears to be California’s ongoing drought that resulted in almost no appreciable rain during

Consumers across the country and in particular in the West are fulfilling their pent-up desire to travel and still stay relatively close to home by taking road trips. Recognizing this trend, the California Avocado Commission produced three road trip videos that meld iconic California locations with in-season California avocados. Recorded in Henry Cowell Redwoods State Park, Mendocino Headlands State Park and the Trona Pinnacles in the California Desert Conservation Area, the videos feature a road-trip adventurer enjoying the beauty of nature, preparing and enjoying dishes that star California