Peak availability of California avocados continues in July, and the California Avocado Commission’s summer advertising and trade program is running at full steam. Support includes “The best avocados have California in them” advertising campaign, which increases brand linkage and awareness that the fruit is in season. Consumer public relations activities and customized trade promotions work hand-in-hand with the advertising messaging. “July is part of peak California avocado season, with advertising and promotional support in full swing,” said Jan DeLyser, vice president marketing of the

Sales of Hass avocados kicked off the New Year with four-year record highs through first quarter key holidays, including the Big Game, Valentine’s Day, and St. Patrick’s Day. The Hass Avocado Board’s (HAB) recently published retail recap indicated increased sales volume during the key holidays that drove a combined 150 million units and $144 million in retail sales. As the only independent avocado organization that equips the entire industry for success, HAB produces quarterly reports about national holiday retail sales performance. The holiday reports provide insightful sales information for

The Tokyo Olympics will be held from July 23 to Aug. 8 with NBC and Telemundo broadcasting the events throughout the United States. All eyes will be on the highly anticipated gathering this year as it is the first time it has ever been postponed due to a global pandemic. The Washington, DC-based Peruvian Avocado Commission, under its Avocados from Peru banner, will feature TV, OTT (via the internet) and digital content that will run in more than 20 major U.S. markets throughout the duration of the Olympics and throughout the rest of the summer. “People love the Olympics because of the way the

Desbry tropical avocados are available year-round from Florida and the Dominican Republic, and now that the Florida season is under way, WP Produce has announced a new packing facility in Homestead, FL. "We’ve been based in Miami for nearly 40 years," said Chris Gonzalez, vice president of sales for the second-generation, family-owned-and-operated grower-shipper. "Our growth over the past few years, combined with our vision for the future and confidence in the potential of tropical avocados and other tropicals, dictated the need for this new facility. We’ve also been following the decline of

Mission Produce Inc., a world leader in sourcing, producing and distributing fresh Hass avocados, announced the launch of its second annual Summer Fridays multi-month marketing campaign. The initiative is meant to inspire summer fun with avocados and share creative recipes for both avocado aficionados and rookies. Summer Fridays is in direct response to Avocado Intel, Mission’s in-house consumer intelligence data findings that show 58 percent of consumers plan to purchase more avocados this summer than they did earlier in the year. The campaign includes partnerships and giveaways with

For its 2021 Peruvian avocado season, Calavo Growers Inc., based in Santa Paula, CA, is expecting to handle about the same volume as it did in 2020, but with a much better size distribution. “We’ve had many fruitful discussions with our suppliers in Peru,” said Rob Wedin, Calavo’s executive vice president of sales. “It’s a situation of learning more about our market and where U.S. demand resides.” He added that many of the groves in Peru are maturing and naturally producing a size portfolio that is more diverse and skews a bit smaller, which is what the U.S. market likes. “Peru is doing what