While millions of football fans begin gearing up to watch the biggest game in football, the makers of Wholly Guacamole, America’s No. 1 selling refrigerated guacamole brand made with hand-scooped Hass avocados, are preparing for an equally busy season: helping fans prevent pre-game injuries related to their favorite Sunday football snack. With the annual sporting event representing one of the biggest days for avocado consumption nationwide — when spectators consume roughly 162 million pounds of avocados—it also means the highest potential for “Avocado Hand” or avocado-related knife injuries

Tyler Cobb has been hired as the director of grower relations and field sourcing for McDaniel Fruit Co., home of Linda Vista brand fresh produce. Cobb most recently served in a similar role for Del Monte and has extensive roots in the California avocado industry, having served two terms on the California Avocado Commission as well as having served on the Hass Avocado Board. “Tyler’s passion for California avocados was clear from the first conversation I had with him," said Carson McDaniel, director of business development. "His enthusiasm fits perfectly with our company philosophy centered on

Avocados From Mexico is bringing the big game stadium experience directly to fans with the launch of its Virtual Guac Bowl Stadium. This digital experience is a one-stop-shop for anyone looking to score big in celebration of the big game: inside AFM's Virtual Guac Bowl Stadium, visitors can access exclusive messages from sportscasters Troy Aikman and Erin Andrews and game day guacamole recipes. Visitors can also share content from the five experiences within the Guac Bowl Stadium for the chance to win limited-time only avocado gear and weekly prizes of $1,000, as well as the opportunity to

Fresh Directions put a spotlight on the love for avocados with new branding on its lineup of high-quality tropical avocados under the Luv brand. The Carla avocado is adored for its buttery texture and fresh flavor experience. With a distinctive round shape and emerald green skin, the Carla complements avocado category sales with consumers delighted by the delicious experience. Carla avocados imported by Fresh Directions International feature a new large signature heart-shaped PLU code sticker in a vibrant Caribbean blue color, which represents the geographical location of the area and climate

Summer avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados in celebration of dad, Fourth of July, and the start of a new school year. The Hass Avocado Board’s recently published Q3 holiday recap report indicates that Father’s Day, the 4th of July and Labor Day holidays all reached four-year highs. The report is insightful for retailers and industry leaders to use the information as they plan promotions for the upcoming year and look for new opportunities for avocado sales growth. Key highlights from the report include: Father’s Day Avocado sales reached

GoVerden, a Mexico-based, vertically integrated grower and processor of avocados, is expanding its marketing efforts in the United States to more fully promote its own brand. Rick Joyal, vice president of North American sales, and Rosalia Miranda, commercial manager, recently discussed the company’s background with The Produce News and its goals moving forward. GoVerden is owned by three of the larger avocado growers in Mexico, who represent the third generation of avocado production in the state of Michoacán. The family farming operations date back more than three decades with a rich history