Mission Produce's four-count retail-ready mango bag hit shelves at multiple major retailers this winter, and early results show it’s doing more than selling well: it’s lifting the entire mango category. At one leading East Coast retailer, the results showed a 13 percent increase in dollar sales, a 25 percent increase in volume and no cannibalization of bulk sales. One month in, that retailer expanded the program to every store in its network — more than 100 locations — after starting in just 50. Today, the bag accounts for 20 percent of total mango category dollars and volume in its stores

May is typically the peak month for mango production, with volume ramping up across multiple varieties and growing regions. Ciruli Bros., based in Nogales, AZ, will be increasing its Champagne-branded Ataulfo variety from the Mexican state of Nayarit, and Kents will be coming into production in mid-May, available through the end of July. The Mexican mango season is flanked by the Keitt variety, which ships from early August through November. In early May, primary varieties were Ataulfo and Tommy Atkins. Chris Ciruli, chief operating officer, said Champagne shipments are behind from last season

Mission Produce Inc. announced a new seasonal product offering, its four-count Honey mango clamshell, packed with mangos from Mexico. Available for a limited time in the spring, this new value-pack is ready to grab-and-go, bringing convenience and value to the mango shopper. "As we continue to drive the mango market forward, our new four-count Honey mango clamshell is primed to elevate your produce aisle as a highly anticipated seasonal offering,” said Galen Johnson, senior director of sales. “Mango shoppers are looking for value-pack purchase opportunities, and our user-friendly clamshell

The National Mango Board launched its vibrant Cinco de Mango campaign April 1, perfectly timed with the kickoff of peak mango season. This multi-faceted campaign, running through May 5, leverages the holiday’s massive consumer engagement to promote the consumption of fresh mangos during the Cinco de Mayo holiday and beyond. According to Numerator’s 2025 US Annual Holiday Preview, a staggering 93 percent of consumers plan to make a purchase related to Cinco de Mayo, highlighting the holiday’s significant impact on consumer spending. With such widespread consumer participation, Cinco de Mayo

Avocados certainly feature in Cinco de Mayo fiestas, and as an avocado leader, Mission Produce has high expectations for the green fruit leading into the annual celebration. Cinco de Mayo also drives a huge consumer demand for mangos, said Galen Johnson, Mission Produce’s senior director of sales. Cinco de Mayo is the second-leading event for avocado sales opportunities and the top driver of mango sales opportunities throughout the year. Consumers went for the green and gold for Cinco de Mayo in a big way last year: 32.4 million pounds of avocados and 12.4 million pounds of mangos were sold

The opening up of a new dam in northern Mexico has led to more irrigated mango orchards in that area, which has helped Nogales, AZ-based Ciruli Bros. extend the season for the yellow mangos it has been marketing for two decades under the Champagne moniker. Reflecting on the growth of that specific mango variety over the decades, Chief Operating Officer Chris Ciruli said the first year that the company imported that mango into the United States from Mexico it brought in only 12 loads. Over the years that volume has grown steadily and now he says yellow mangos are the number two mango variety