Mission Produce Inc. announced a record-breaking mid-year review for the avocado and mango categories ahead of the New England Produce Council's Floral & Food Service Expo in Boston Aug. 19-20. In Q2 2024, U.S. industry dollar sales for both avocados and mangos hit record highs: avocados hit $938.1 million — a 19 percent increase from Q2 2023, and mangos reached $155.4 million, up 4 percent from Q2 2023. "The strong category performance of avocados and mangos in Q2 is a testament to the value of these commodities in the consumer diet," said Cheryl Hoefs, senior vice president of sales and

dVida, a leading Ecuadorian shipper, exporter and importer of tropical fruits headquartered in Houston, stands at the forefront of importing tropical fruits sourced from Latin America, delivering fresh produce to markets spanning the United States and beyond. With 35 years of experience in the produce industry, 15 of which involved performing product quality inspections, dVida’s personnel know how to maintain rigorous industry standards in production, cold-chain management throughout distribution. “Our team’s knowledge and experience enable us to meticulously select mangos, assuring both

To continue celebrating peak mango season, the National Mango Board launched its mobile experiential activation, Joy Ride. This innovative initiative will bring the mango experience to consumers through a mobile mango food truck tour designed to spread the joy of fresh mangos across four U.S. cities: Frisco, TX, Tallahassee, FL, Pensacola, FL, and Oxford, MS. Joy Ride is designed to captivate consumers, immersing them into the world of fresh mangos with exciting on-site activations, a mango snack bar, photo opportunities and a memorable mango mascot. The mobile mango food truck will visit a

Even as retailers turn their attention toward other summer produce items such as stone fruit, grapes and cherries, the mango industry continues to push the copious volume of fruit still available from Mexico, hoping to cover mango retail promotions in the U.S. “We are indeed reaching the end of our Jaguar mangos (Ataulfos), but we have inventory to supply those who might still need small yellows 18/20/22s for summertime promotions through week 31,” said Cindy Schwing, vice president of marketing and retail sales at Splendid by Porvenir, a leading shipper of Mexican mangos. “We just celebrated

It’s National Mango Day and to commemorate this delicious occasion the National Mango Board is taking the online experience to the next level with the launch of its new website. Designed to be a one-stop mango hub, the new site boasts a collection of interactive features, including an online scavenger hunt fueled by a limited time social media giveaway, allowing mango fans a chance to win gold-, silver- or bronze-level prizes inspired by the start of the summer games later this week. “We’re bursting with excitement to unveil our innovative website and celebrate National Mango Day with such a

The National Mango Board has partnered with the University of Mississippi (Ole Miss) Athletics and will now sponsor all Ole Miss football and basketball home games for the 2024-25 season. This partnership kicks off with the highly anticipated Ole Miss vs. Middle Tennessee State football game on Sept. 7, where the National Mango Board will serve as the official game sponsor. This enhanced partnership signifies a major milestone for the National Mango Board, further integrating its mission to promote the health benefits and delicious taste of mango with the vibrant energy of collegiate sports