Extended California avocado season means flexibility, security
Extended California avocado season means flexibility, security
Index Fresh is experiencing one of its strongest California avocado seasons in recent years, presenting exceptional promotional opportunities for retail and foodservice buyers as the market landscape shifts. California avocados deliver both strong promotional value and reliable supply. With the 2025 harvest projected at 340 million pounds — the largest crop since 2020 — and about one-third of the season still ahead, buyers have significant volume available for summer promotions. “California’s 2025 harvest delivers a combination of exceptional quality and promotional opportunity. The fruit