BrightFresh Microgreens has launched a refreshed brand identity and newly designed packaging. The company’s updated look and feel reflect a continued commitment to innovation, transparency and making healthy eating enjoyable and accessible for all. The redesigned packaging, which will begin rolling out next week at select retail locations, features bright and bold updates aimed at enhancing the customer experience. Key improvements include: Color-coded packaging to help consumers easily identify different microgreen varieties on the shelf. Clearly listed wash ingredients displayed on front

The Canadian Produce Marketing Association and the International Fresh Produce Association, joined by more than a dozen other representatives of the North American fresh fruit and vegetable sector, are urging the leaders of the United States, Mexico and Canada to swiftly resolve ongoing tariff disputes that threaten the affordability, accessibility and stability of fresh produce supplies across the continent. In a joint letter addressed to U.S. President Donald Trump, Mexican President Claudia Sheinbaum and Canadian Prime Minister Mark Carney, the groups stressed the interdependence of the

Raley’s has promoted two accomplished leaders, Jessica Blakely and Faith Garrard, to senior roles overseeing sales and merchandising across the organization’s diverse banners. These appointments reflect the company's commitment to operational excellence, customer-focused innovation and developing talent from within. Blakely has been appointed as the senior leader of the sales and merchandising function for the Bashas’ division. In her new role, she will oversee all aspects of category management for fresh and center store, vendor relations, data and analytics, pricing, schematics and

Chef Tony Baker, Ocean Mist Farms ’ longtime corporate chef and winner of the show’s 2023 Chef Choice Award, will be manning the IFPA Foodservice Conference booth — No. 224 — once again this year. Ocean Mist will be featuring his latest culinary creation: Artichoke Arancini with Shaved Truffles — a dish that promises to highlight the versatility and elegance of the artichoke. Chef Baker’s experience with artichokes is both extensive and impressive. He has developed countless recipes, pitched artichoke dishes to national chains and trained chefs across the country on the countless ways to

WHOLLY GUACAMOLE, a leading branded refrigerated guacamole, has expanded its line with new sizes and flavors to offer attractive options for a variety of uses. “We’re really known for our guacamole and avocado products, but we’ve expanded into different flavors and size formats throughout the years, including our latest additions of Restaurant Style,” which contain chunks of Hass avocados and a kick of Jalapeño peppers, said Chris Monahan, brand manager. He said WHOLLY now offers sizes that are suitable for a multi-serve occasion like taco night and football watch parties as well as mini-serve

GR Fresh is committed to three core sectors — production, distribution and transportation — that form the foundation of its long-term success. These strategic efforts have solidified the company’s reputation as a knowledgeable and resilient leader in the fresh produce industry for decades. Originally founded by Juan Gonzalez Reyes, more than six decades ago, the company continues to prosper in its efforts to impact food supply in North America. One of the ways it has stayed on top for so long is by maintaining strong relationships and keeping current of the pulse of the industry. That’s why