The Michigan asparagus season concluded with decent volumes perfect for summer barbecues and grilling. To increase the bottom line, the Michigan Asparagus Advisory Board developed unique marketing strategies, including retail promotions, influencer program, farm tour, recipe development and digital advertising. As home cooking continues to grow, consumers have recognized the importance of taking control of their own health habits. Over 10 recipes including a mix of fresh, frozen and canned options were created. The dishes included fan favorites such as Summer Veggie Flatbread , Asparagus Lemon

Royal FloraHolland CEO Pieter Bootsma will be temporarily unavailable due to health reasons, as he recovers from a brain haemorrhage. His condition is steadily improving, and he remains responsive and optimistic about making a full recovery. During this period of rest, Bootsma’s responsibilities will be assumed by Chief Financial Officer David van Mechelen. In collaboration with the Royal FloraHolland management team and in close coordination with the supervisory board, Mechelen will oversee the organization and continuation of the CEO portfolio. The organization extends its heartfelt wishes

Top Brass Produce, which handles all aspects of its table grape production, from harvesting through sales, is optimistic for this season’s crop as California’s Central Valley harvest starts. Weather conditions during the development of the crop have been favorable, with a relatively mild spring transitioning into summer, creating an ideal environment for table grapes, said April Myers, president of sales at Top Brass, Bakersfield, CA. “We are ready for another amazing California table grape season,” Myers said. “Top Brass is supported by the incredible Vignolo family and an experienced team in

In 1954, Mastronardi Produce emerged as a pioneer of North America’s commercial greenhouse industry, setting out to grow fresh, delicious produce year-round. Over the decades that followed, Mastronardi Produce fully embraced greenhouse advancements and incorporated modern technology to improve yield, resource efficiency, and overall crop health. By the early 2000s, Mastronardi Produce launched a product traceability program, a first in the industry. Today, with more than 70 years of growth and innovative thinking, Mastronardi Produce continues to be an industry leader with its flagship SUNSET

Life would be the pits without cherries. Sweet cherries originated in Europe and Asia and were first cultivated in Greece. Cherries were eventually brought to North America by Dutch colonists and cultivated in Washington, Oregon and California, where they became major producers to this day. Now is an ideal time to promote peak season supplies of cherries. Washington growers are now shipping outstanding quality grade product at some attractive market prices. Washington is also shipping some premium quality Rainier cherries. There is currently a moderate demand with a steady market out of the

Calavo Growers Inc. has introduced distinctive new PLU stickers for its largest avocado sizes. These vibrant, oversized labels are designed to prominently feature Calavo's Super Jumbo avocados, enhancing their visibility and appeal on retail shelves. The new labels measure 36 millimeters by 26 millimeters, a size specifically chosen to correspond with the larger fruit. Featuring a bright, eye-catching pink color, the stickers prominently display Super Jumbo at the top, making it easy for consumers to spot them. The stickers will be applied to Calavo avocados of 36 count or larger, carrying the