Fresh Express unveiled a refreshed brand identity, signaling a new era for the category leader. With a modernized logo, thoughtfully redesigned packaging and a strategic vision rooted in fresh quality, taste and health, Fresh Express is reaffirming its position as a salad expert and setting the stage to connect with a new generation of salad lovers. “At Fresh Express, we believe our commitment to providing fresh, high-quality products isn’t just a promise — it’s a mindset,” said Fabian Pereira, vice president of marketing at Fresh Express. “This brand refresh honors our rich legacy while

Crystal Valley Foods launched its newly redesigned website and a bold new logo. The updates mark a significant step forward in the company’s commitment to innovation, accessibility and brand evolution. The revamped website, now live at crystalvalleyfoods.com, offers a modern, user-friendly experience tailored to meet the needs of produce industry professionals, partners, customers and consumers. The sleek new design has enhanced navigation and responsive functionality across all devices. The redesign also reflects Crystal Valley’s dedication to delivering cutting-edge solutions and high

Trinity Fruit Co. has added a new flavor to its Squeezed Juice brand lineup, Cranberry. This unique refrigerated cranberry juice is a premium blend of 100 percent pomegranate juice and cranberry juice with no added sugar, no artificial flavors, no water added and never from concentrate. This flavor is now available in seven- and 11-ounce single-serve bottles, as well as 32-ounce multi-serve bottles. “As our team continues its mission to eliminate food waste at the source, we’re excited to introduce new flavors that offer a healthy, no added sugar alternative,” said David White, president of

A Georgia farmer named Mose Coleman accidentally discovered a sweet onion variety in the 1930s. Since then, Georgia's sweet onion production — and popularity — has grown. The Vidalia Onion Act passed in 1986 and a trademark was granted for the name. The Vidalia onion became Georgia’s state vegetable in the 1990s. The season for Vidalia onions generally runs from the middle of April through early September. They are grown in a 20-county area of south Georgia where the soil is perfect for producing the sweet onions. The official 2025 Vidalia onion season is now off and running. The new crop has

The organic produce industry’s most influential voices will share insights at Organic Produce Summit 2025, a two-day event specifically designed to bring together organic fresh produce growers, shippers and processors with retailers and buying organizations from across North America. The ninth annual event will be held July 9-10 at the Monterey Conference Center in Monterey, CA. Attendees will learn how to sharpen their business strategy and stay ahead of what’s next. At The State of Organic Produce – Keynote, attendees will gain fresh insights into untapped sales opportunities and changing

Quality Peruvian avocados will be plentiful for U.S. consumers starting in early May and remain available in promotable volumes throughout the summer. Index Fresh, a global leader in fresh avocados, said its Peruvian avocado programs will start earlier this year due to higher volumes grown in ideal weather conditions. Peru’s avocado industry has been on a growth trajectory, and U.S. grocers who lock in stable pricing now will enjoy ample, dependable supply for the whole season. “Peru’s avocado crop is hitting its stride. As new plantings mature and more trees start producing, the whole