Farm Fresh Direct teams with seasoning company on new potato product line
Farm Fresh Direct teams with seasoning company on new potato product line
With the Atkins Diet all but laid to rest, potatoes are making new consumer inroads this year, and Farm Fresh Direct LLC of Monte Vista, CO, has teamed up with seasoning giant Lawry's to present a new twist on spud cuisine. Marketed under the brand "Lawrys Spice n Simple," the new line pairs five-pound bags of Farm Fresh Direct russet potatoes with one of three different flavor packets and recipes on how to prepare the new fare. According to Farm Fresh Direct CEO Jim Knutzon, the three flavor packets are Ranch, Roasted Garlic & Herb and Cheese & Bacon, and the new product will be available