1-800-FLOWERS.COM names Melanie Babcock chief marketing and growth officer
1-800-FLOWERS.COM names Melanie Babcock chief marketing and growth officer
1-800-FLOWERS.COM Inc., a leading provider of thoughtful expressions designed to help inspire customers to express and connect, announced the appointment of Melanie Babcock as chief marketing and growth officer. In her new role, Babcock will lead all aspects of marketing strategy, brand positioning, customer acquisition and retention and revenue growth initiatives. She will report directly to 1-800-FLOWERS.COM Inc. CEO Adolfo Villagomez. A digital pioneer, Babcock has served in several leadership roles at The Home Depot for over a decade. Most recently, she served as vice president of Orange