Alexandra Farms receives two honors at Proflora 2025’s Outstanding Variety Competition
Alexandra Farms receives two honors at Proflora 2025’s Outstanding Variety Competition
Alexandra Farms was recently recognized with two awards at Proflora 2025’s Outstanding Variety Competition. This year’s event featured 436 varieties across 16 subcategories, evaluated by a panel of 11 jurors for product excellence, innovation and overall quality. The farm’s Magnificent Bells hellebores earned First Place in the New Products category, which celebrates novelty, emerging trends, and consistent performance in the floral industry. The award highlights Alexandra Farms’ ongoing efforts to diversify its catalog with high-performing secondary flowers and elegant fillers — a strategic