B&W Quality Growers, one of the largest and longest-running growers of leafy greens in the world, is heading to the New York Produce Show & Conference with a focused message built around nutrition, flavor and visual appeal. The company has been growing unique leafy greens for more than 150 years and will place a major spotlight on Power4, its signature blend, and on the key ingredient that defines it: Red Watercress. For B&W, Power4 represents the evolution of premium salad blends — created with high-nutrient greens and designed for shoppers and chefs who want performance on the plate and in

E. Armata Inc., whose New York legacy extends far beyond the1968 founding of the Hunt’s Point Terminal Market in the Bronx, where the wholesaler has expanded over the years, is at home on the expo floor of the New York Produce Show. A steady stream of customers and familiar faces will visit the E. Armata booth (Nos. 470/472) during NYPS expo hours, to catch up on company news and talk business. Michael Armata, sales representative at the wholesaler, said the company’s goal at the NYPS is not just educating attendees on what E. Armata has to offer — it’s to listen and learn about what customers

The New York Produce Show & Conference returns to the Javits Center Dec 2 through 4, with the annual event positioned as North America’s largest fresh-produce trade show during the holiday season. The show offers exhibitors and attendees a unique convergence of networking, education and commerce in one of the world’s most dynamic cities. For suppliers and retailers alike, the timing and setting are strategic. With the holiday season in full swing, consumers are navigating a mix of tradition, entertaining and New Year planning — making December a pivotal moment for produce departments.

The New York Produce Show presents many opportunities to meet customers and potential buyers, network with others and learn about new products and trends. Fruit breeding innovator Sun World International has advice for attendees to use the event as a springboard to make the most of produce partnerships in 2026. “As Sun World celebrates its 50th anniversary in 2026, we’re reflecting on how innovation and partnership have defined our journey — and how together, we can shape the next 50 years of fresh produce,” said Jen Sanchez, vice president of marketing at Sun World. The most successful

Crunch Time Apple Growers representatives are bringing a festive spirit to the New York Produce Show expo, with ugly Christmas sweaters, lights and holiday décor. The New York State group of SnapDragon and RubyFrost apple growers will be promoting a national consumer sweepstakes for football fans at the early December event. The Snap Your Way to Canton sweepstakes, which promotes SnapDragons, will send a fan and their guest to the Pro Football Hall of Fame in Canton, OH, to celebrate the induction of new Hall of Fame players. The enshrinement ceremony in August 2026 is just part of the package

For the past 75 years, New York-based Trucco Inc. has leaned into the holiday season with a full line of fresh Italian chestnuts, which are an American holiday favorite.