The “Wow” Factor. That is the strategy at Fowler Farms with its top officials constantly looking for ways to stand out in a crowded field in the apple business. Fowler, a seventh-generation family business based in Wolcott, NY, is making its mark with its customers and consumers by offering a high-quality product, full of flavor and color that will win over shoppers the first time and get them coming back time after time for those items at their favorite retailer.

Misionero is showcasing two major updates at the New York Produce Show: a complete rebrand of its Garden Life Washed & Trimmed line and two new additions to its Earth Greens Organic portfolio.

Officials at TMK Produce hope that teaming up with other local operations can pay dividends for them at the New York Produce Show. The Philadelphia-based company will again be part of its hometown Philadelphia Wholesale Produce Market exhibit and expect the larger booth with more companies will catch the eye of attendees at the Jacob Javits Convention Center.

Right on the heels of the busiest time of the year for sweet potato shippers, Vick Family Farms representatives will be on the expo floor at the New York Produce Show to thank current customers and meet potential new buyers. Charlotte Vick, partner/sales and marketing manager at Wilson, NC-based Vick Family Farms, said the company’s goals for the NYPS is to connect with customers and discuss possibilities with potential new customers for the 2026 crop. The company will have its Carolina Gold, Grande Gold and Pure Gold sweet potato brands on display at booth No. 303 on the expo floor. “We will

House Foods Holding USA is returning to the New York Produce Show with a slate of innovations and a continued commitment to expanding the Franklin Farms brand beyond tofu into a broader range of plant-based products. The show remains a key platform for connecting with buyers, showcasing new items and emphasizing the company’s clean-label approach to plant-forward eating. “We have exhibited at the NY Produce Show for many years and look forward to the 2025 show in December,” said Katsutoshi Mizuno, head of marketing for the company. “Our brand, Franklin Farms, has released two exciting new

B&W Quality Growers, one of the largest and longest-running growers of leafy greens in the world, is heading to the New York Produce Show & Conference with a focused message built around nutrition, flavor and visual appeal. The company has been growing unique leafy greens for more than 150 years and will place a major spotlight on Power4, its signature blend, and on the key ingredient that defines it: Red Watercress. For B&W, Power4 represents the evolution of premium salad blends — created with high-nutrient greens and designed for shoppers and chefs who want performance on the plate and in