Giorgio Fresh continues to innovate with value-added mushroom products designed to spark ideas in home kitchens with the convenience that time-pressed consumers seek. At the same time, Giorgio Fresh is helping consumers expand their meal options with numerous recipes on its website. Consumers can search for recipes by mushroom type, meal occasion, seasonality and more — and a variety of downloadable e-cookbooks offer curated mushroom recipes that include vegetarian, classic American and exotic mushroom dishes. One of Giorgio Fresh’s goals is to educate consumers on mushrooms and cooking

As the summer progresses, North Bay Produce is anticipating high-quality domestic and imported berry supplies to continue into the fall, with some areas producing abundant yields. Aaron Hunter, North Bay’s strawberry category manager and sales associate, said berry demand remains steady throughout the season. “Our responsibility is to provide retailers with timely information and promotional opportunities that encourage consumers to enjoy more fresh berries,” Hunter said. Strawberries Southern California has finished its season and crews there are concentrating on summer planting. Northern

Registration is now open for the eighth annual Organic Grower Summit, presented by Farm Progress, taking place Dec. 3-4 at the Hyatt Regency Monterey Hotel & Spa in Monterey, CA. This premier two-day event connects growers, consultants, inspectors and industry partners to advance organic agriculture through education and collaboration. Key Highlights of the 2025 Summit : Expanded Educational Sessions — Double the educational content with four focused tracks covering sustainable practices, emerging technologies and market trends Enhanced Ag Tech Showcase — Featuring live presentations of

Back in the 1960s the summertime heat waves used to be referred to as lazy, hazy days. In fact, a song titled, Those lazy, hazy, crazy days of summer was made popular by singer Nat King Cole. I just returned from a road trip through the Central Valley of California meeting up with some fruit and vegetable growers. The temperature while driving to Bakersfield, CA, reached 116 degrees. That high temperature reminded me when the markets would report heat damage in several products — such as lettuce or broccoli. It’s well known that high temperatures can cause problems with fresh produce, but the

The Texas Watermelon Association has launched a refreshed brand identity, including a bold new logo and redesigned website at www.texaswatermelons.com. As a top-five watermelon-producing state in the U.S., Texas plays a major role in feeding the nation’s appetite for this iconic summertime fruit. The new look and online experience reflect TWA’s mission to support the state’s vibrant watermelon industry while connecting with consumers, retailers and partners in fresh and engaging ways. “Texas watermelons are big, bold and rooted in tradition — and our new brand reflects that,” said Kristin

Index Fresh is experiencing one of its strongest California avocado seasons in recent years, presenting exceptional promotional opportunities for retail and foodservice buyers as the market landscape shifts. California avocados deliver both strong promotional value and reliable supply. With the 2025 harvest projected at 340 million pounds — the largest crop since 2020 — and about one-third of the season still ahead, buyers have significant volume available for summer promotions. “California’s 2025 harvest delivers a combination of exceptional quality and promotional opportunity. The fruit