Twenty years at Alexandra Farms: From humble roots to a world in full bloom
Twenty years at Alexandra Farms: From humble roots to a world in full bloom
Alexandra Farms began as an experiment, an effort to grow cut flowers that combined the practicality of standard varieties, such as long vase life and durability for global transport, with the romance and character of traditional garden roses. What started as an unconventional idea in 2005 has since blossomed into a story of passion, perseverance, and beauty. The journey began on a modest two-hectare farm near Bogotá, Colombia, which was transformed into a hands-on laboratory for floral innovation. A small team of fifteen built a simple wooden and plastic greenhouse and learned, through trial