Generous Brands, a Butterfly portfolio company and a leader in premium refrigerated beverages offering the Bolthouse Farms, Evolution Fresh and SAMBAZON brands, has signed a definitive agreement to acquire Health-Ade, a fast-growing leader and innovator in kombucha tea beverages, from private equity firms First Bev and Manna Tree Partners, who will also continue on as minority shareholders in Generous Brands. Generous Brands is a leading platform in premium refrigerated beverages in North America and is dedicated to inspiring people to thrive through the power of vibrant nutrition. Following

Emidio Basciani came to America and started growing mushrooms in 1925. He could not have known that 100 years later the third and fourth generation of the family would still be running the operation with Gen Z members of next generation also starting to find their way into the company, but he instilled an unending work ethic and passion for the business that still burns bright today, forming a solid foundation on which the company still stands. “The first and second generation gave us a great base upon which to build,” said 63-year-old Michael Basciani Sr., who is the fourth CEO/president in

Little Leaf Farms , the leading brand of packaged lettuce sustainably grown through controlled environment agriculture, is expanding its line of leafy greens with the launch of its newest variety: Romaine Leaf. Setting a new standard in how Romaine is grown and enjoyed, Little Leaf Farms introduces Romaine Leaf, a flavorful lettuce that stays fresh and crispy longer, and is grown without harmful pesticides, herbicides, or fungicides . Nurtured in greenhouses that harness sunlight and fresh rainwater, it’s sustainably produced 365 days a year delivering clean, delicious greens with every bite

Bottomley Farms grows more than just crops — it grows legacies, nurtures communities and sows seeds for a better tomorrow. As a proud family-owned and operated farm, its roots trace back to the late 1960s when it began with a single, humble crop: cabbage. From those early days, its passion for agriculture and commitment to quality has helped the company evolve into one of the most dynamic farming operations in the Southeast. Through decades of dedication, and yes, its fair share of trials and learning experiences, the company has cultivated a business built on resilience, responsibility and

Foodservice represents a large pool of business for Ben B. Schwartz & Sons, so the International Fresh Produce Association Foodservice Conference is an important event for the company to connect directly with existing and prospective customers in one place.

This year UNFI ’s Holiday and Winter Selling Show brought together more than 5,300 attendees, including nearly 2,200 retail customer representatives and more than 900 supplier brands across the natural, organic, fresh, specialty and conventional grocery product categories. Exhibitors featured thousands of unique items — including exclusive, on-trend, and seasonal offerings — and more than 50 new-to-market products. During the show, UNFI recognized 11 high-performing retailers that are raising the bar with innovative products, programs, and experiences as part of the company’s second annual