The National Weather Service is predicting a "mega heat wave" to hit northern California, the central coast, southern California and the southwest deserts starting Thursday, June 22 and last well into next week. The uniqueness of this heat wave is the combination of its intensity and longevity. Many temperature records will be threatened and broken. Forecasted temperatures into mid next week include Salinas at 90 degrees locally to 105 in south county; Bakersfield at 103-106; Blythe at 110-113 and Coachella upwards of 118. Normally such a heat wave would be trouble enough for the produce

GLOUCESTER CITY, NJ -- The South African citrus import season is officially underway, as evidenced by the bright red refrigerated bulk cargo ship Indian Reefer disgorging pallets of South African citrus on June 8, here, at the Gloucester City Marine Terminal. Indian Reefer was docked nose to nose facing a white cargo ship unloading Chilean apples and some other Chilean fruit. South African citrus grower Gerard Stone, whose company, Bokwater, located in Clanwilliam, South Africa, is the first of eight South African growers to take up temporary residence in this area near Philadelphia this

Colorful Fiesole artichokes are being packaged and marketed exclusively by Legacy Farms, a Buena Park, CA-based grower, packer and distributor. It is the first value-added produce item to carry the "Legacy" brand. The Fiesole variety, featuring a dark purple color, originated in the European growing areas of Provence in France, and Tuscany and Veneto in Italy, and is now grown along the central coast of California. Smaller than the traditional green California artichoke, the Fiesole is famous for its tenderness, taste and color, which does not fade when cooked. Besides steaming or boiling, the

Consolidation, branding, consistency, consumer-friendly packaging and globalization - Market Fresh Produce LLC, based in the Kansas City suburb of Lee's Summit, MO, is integrating all these benefits for sweet onion buyers. Steve Phipps, principal owner and director of sales and marketing for Market Fresh Produce, said, "Our focus on this onion program is to come to market with a consistent trade brand of sweet onions to where the retailer could embrace the packaging." Market Fresh is very carefully coordinating grower-copackers, then marketing consistent supplies of sweet onions from Vidalia

The move toward full adoption of radio frequency identification technology has encountered many hurdles along the way. But some seem just a bit too high to clear, especially for the produce industry. Probably the biggest hurdle is that radio frequency signals have trouble penetrating liquid. In technology-speak, cartons of fresh produce present a "harsh environment" that result in RFID readings that are less accurate than are typically recorded when RFID chips are used on hard goods or non-liquid grocery items, such as soap or cereal. There have been tests using ultra high frequency radio

For AnnMarie O'Malley, her position as a buyer for Co-op Partners, a wholesale warehouse in St. Paul, MN, that deals mostly in organics, is in itself organic -- an integral part of the whole. Ms. O'Malley, 26, graduated from the University of Wisconsin- Superior in 2003 with degrees in art and social work. While acknowledging her studies might appear unrelated to her chosen career path, that isn't really the case, she said, "because the business I work for is organics, and its practices are very ethically responsible." Having previously worked and volunteered in both produce and social action