River Ranch to roll out redesigned 'Popeye' line
River Ranch to roll out redesigned 'Popeye' line
No Wimpy allowed. No Olive Oyl, Swee'Pea or Nana Oyl either. Just Popeye. Salinas, CA-based River Ranch Fresh Foods has decided to pin its hopes on Popeye's massive forearms by introducing a repackaged line of Popeye Fresh! Foods using Popeye's image only. Unlike the old packaging, the redesigned packaging will allow the consumer an ample view of the product inside the bag. There's also a new color scheme and consumer-friendly descriptions of product that make it easy to understand what's in the bag and how the product is used. An example is the wording on its baby spinach kit bags that reads