Demand for avocados in the United States has increased dramatically over the last two decades. Twenty years ago, the notion that the market could absorb as much as 22 million pounds of avocados in a single week would have been almost beyond comprehension. But that has been happening this year. And, according to industry sources, demand still outstripped supply. Even with a huge California crop and ever-increasing volumes of fruit coming into the U.S. market from Mexico and Chile, the marketplace has managed to absorb the volume. Although prices have been well below their historic highs, they

When W. Newell & Co. opened its doors one year ago this week in Champaign, IL, its principals did not believe its Supervalu affiliation would hinder the company in its efforts to attract independent retailers as customers. And it hasn't, according to John Aune, vice president of national operations for the specialty produce company. "We never thought that being a part of Supervalu would be a problem," he said. "And I'd have to say that not one customer has brought that up in the past year." The product carries the day, according to Mr. Aune, who indicated that if a supplier can satisfy a

The MushRoom, a portable eatery, will highlight the Dublin, CA- based Mushroom Council's September promotion of National Mushroom Month. This is the first major promotion in the Mushroom Council's return to such efforts since 2000, when a grower sued the council for using funds he contributed for a promotion and won, ceasing the council's authority to run promotions. Subsequent complex legal events reversed that decision in 2005. The suing grower went out of business in the interim. So as of Jan. 1, the Mushroom Council has been back into mushroom promotions. The council hired San Francisco

Randy Breschini, former president of Salinas-based Growers Express LLC, has moved with his family to Bangkok, Thailand. After many years in the produce industry, Mr. Breschini has moved to the value-added food coatings, marinades and seasoning systems business as group managing director for Newly Weds Foods Asia-Pacific. He said that he and his wife, Denise, and daughters, Tracy and Elise, are "very happy to be back in the part of the world which we love and enjoy." Culinary Center of Monterey feeds dignitaries Mary Pagan, executive chef and owner of Culinary Center of Monterey, catered a

The Washington storage onion season was moving into high gear the second week of August, with demand said to be particularly good for single-center sweet reds. Shippers were nearly unanimous in describing the season as a few days late because of rains during planting season, but optimism was prevalent as volume started to ramp up. Handlers said pricing was steady. Indicative of the later start were truck shipments behind those of last year's out of both the Walla Walla district and the Columbia Basin. However, piggyback shipments were ahead by nearly double. According to the Agricultural

SAN ANTONIO, TX  With Texas fruit and vegetable producers suffering this season due to the shortage of available labor, immigration reform was the major topic of discussion during the Texas Produce Association convention, held here Aug. 10-12. The issue was deemed so important that both the breakfast and lunch general sessions on Aug. 11 featured speakers who addressed immigration reform, with a press conference on the topic held between the two sessions. The convention drew over 400 attendees and 40 exhibitors, which was up from 2004, when the event was last held in San Antonio but down from