Guatemala, Florida firms partner for Mexican berry deal
Guatemala, Florida firms partner for Mexican berry deal
ATLANTA -- Fresh Harvest Mexico is a new joint venture between Guatemala's Planesa S.A. and Fresh Harvest International in Pompano Beach, FL. Planesa founder and owner Roberto Castaneda met with The Produce News, here, amid the PMA convention to discuss his 50-50 partnership in Mexico with his friend George Ellis, owner of Fresh Harvest. They will be growing blackberries, raspberries and blueberries. Mr. Castaneda called Mr. Ellis "one of the best producers of blueberries in Florida." Mr. Castaneda, whose office is in Guatemala City, said that truck transportation from Mexican fields to