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The Government of Ontario awarded Ontario Greenhouse Vegetable Growers the 2025 Excellence in Agriculture Award for Promotional Excellence at the Royal Agricultural Winter Fair. This prestigious recognition celebrates individuals, businesses and organizations that demonstrate innovative and impactful promotional efforts encouraging consumers to choose agri-food products grown and made in Ontario.
OGVG launched its Greenhouse Goodness digital campaign to connect with consumers with a content-driven strategy that emphasized the nutritional value and sustainability of greenhouse-grown vegetables. Using insights from the Market Development Index, OGVG identified underserved markets and strategically deployed the campaign across 11 priority commodity categories.
This initiative featured a redesigned, immersive website showcasing member products, complemented by dynamic social content and broad-reach advertising. The integrated approach was designed to educate, inspire and motivate consumers to choose fresh greenhouse produce. Seasonal landing pages, supported by this strategy, achieved a 450 percent increase in performance compared to the previous year’s benchmarks, highlighting the effectiveness of content-driven storytelling within the Greenhouse Goodness initiative.