Sunlight International Sales Inc. in McFarland, CA, is introducing some new promotional materials for retailers this year, according to Nick Dulcich, a partner in Jacov P. Dulcich & Sons and president of Sunlight, which is the marketing arm of Dulcich & Sons. The new promo materials are part of an intensified multi-faceted promotional effort by Sunlight. "Number one, we visited almost all of our clientele that we work with and potential new clientele," Mr. Dulcich said July 13. In the process, “I got a lot of feedback from a lot of them, and I decided to do a lot of promotional items.” Among

Misionero Vegetable Sales in Salinas, CA, is taking an opportunity at the Produce Marketing Association's foodservice expo in Monterey, CA, to showcase some recently launched products, most notably "our 10-pound filet pack on Romaine and green leaf," said Dan Canales, vice president of sales and marketing. For more than 17 years, Misionero has been offering “our washed and trimmed” Romaine and green leaf, which is essentially the whole head, including the large outer leaves, the medium inner leaves and the small leaves at the center of the head — but already washed and trimmed, with no waste

"I attended a two-day intensive seminar at the Culinary Institute of America in New York City recently," Fred Recchiuti, general manager of Basciani Mushroom Farms in Avondale, PA, told The Produce News July 6. “Some of the feedback I got from the chefs who were in attendance was that Portabella mushrooms are almost too big today. It was mentioned that it's too bad that a petite Portabella — one that could be eaten in just a few bites — wasn’t available that could fit onto a slider.” Sliders are small hamburgers usually served three or four to an order, and are most frequently found on

West Pak Avocado Inc. in Temecula, CA, has exhibited at the Produce Marketing Association's foodservice expo in Monterey, CA, "for several years already" and will be there again this year, according to Doug Meyer, vice president of sales and marketing. “This year we will have a new booth design that we will be rolling out” with updated graphics and new display units to showcase the company’s fruit. The messaging for the exhibit is built around “our customized preconditioning program,” Mr. Meyer said. West Pak’s customized preconditioning program “really benefits foodservice customers because

Rejuvenating business is the theme of Produce Marketing Association's 2010 Fresh Summit International Convention & Exposition, and the opening session keynote speaker has proven that he knows how. A.G. Lafley, former chairman of the board and chief executive officer of Procter & Gamble, turned the global company around after taking over in 2000, doubling its sales and more than doubling its portfolio of billion-dollar brands. Mr. Lafley will explain how he did it during the convention opening general session on Friday, Oct. 15. The 2009 Fresh Summit in Anaheim set the all-time attendance

Prime Time Sales LLC, the exclusive sales representative for Prime Time International in Coachella, CA, is a long-time exhibitor at the Produce Marketing Association's foodservice expo, to be held this year Aug. 1 in Monterey, CA. But for Mike Aiton, who joined the company in November 2009 as marketing manager after 22 years with King Soopers and 18 years with Sun World International, this will be his first time at the show representing Prime Time. Prime Time is a year-round grower-shipper of colored bell peppers and other seasonal vegetables with growing operations in California and in Mexico