EAST RUTHERFORD, NJ -- Although MamaMia Produce has been in business for seven years, it is a fresh face to many in the industry. But with a new focus on marketing, the firm is looking to become a household name before long. MamaMia started as an offshoot to Rossman Farms, a longtime wholesale and retail institution in Brooklyn, NY. While Rossman Farms remains in the Sunset Park neighborhood of New York's largest borough, the owners moved the MamaMia division across the Hudson River to this community best known as being home to Giants Stadium and the Meadowlands Sports Complex. Julio Garcia

BOSTON -- Pierre Dolbec, vice president of sales and marketing for HydroSerre Mirabel Inc., announced that he would be leaving the Mirabel, QC-based firm that has employed him since January 2003. Mr. Dolbec, who has worked in the produce industry for nearly 30 years -- 20 of which were on the retail side of the trade -- told The Produce News here at the New England Produce Council's Produce & Floral Expo that his last day at the firm, which is known for its premium hydroponic lettuce that is grown using floating-raft technology, would be May 7. "I feel that the time has come to seek other

Elliott Grant is looking forward to the United Fresh show. Mr. Grant, founder and chief marketing officer of YottaMark, told The Produce News that the trade show will give the Redwood City, CA-based firm, renowned for its HarvestMark traceability offering, a chance to showcase its solutions for the Produce Traceability Initiative. "There are a lot of exciting things going on at YottaMark," Mr. Grant said April 9. "We have put a lot of effort into getting companies PTI compliant, and have been quietly implementing PTI solutions for about six months at a really quick rate. We have done more real

Andrea Astrachan of Ahold USA was elected chairman of the Produce for Better Health Foundation's board of trustees at its 2010 annual meeting April 8-10 in Half Moon Bay, CA. Ms. Astrachan most recently served as vice chairman of the foundation. The board of trustees recognized the service of outgoing 2009 Chairman Paul Klutes of C.H. Robinson Worldwide Inc. Mr. Klutes will remain on the executive committee as immediate past chairman. Roger Pepperl of Stemilt Growers Inc. was elected vice chairman, and Paul Palmby of Seneca Foods Corp. was elected secretary-treasurer. Marty Ordman of Dole Food

In what could be considered a setback, officials from the United States and Mexico agreed to form a working group to address the issues surrounding the refusal of the United States to allow Mexican trucks to deliver product throughout the United States. Under the provisions of the North American Free Trade Agreement, the U.S.- Mexico border was supposed to have been opened to long-distance deliveries in 2000. The United States has not implemented that provision, stalling for years as it internally debated safety issues as well as the loss of jobs to U.S. truck operators. A trial program was

BOSTON -- The 2010 New England Produce Council's Produce & Floral Expo was truly an event of historic proportions. The event, held here in the John B. Hynes Veterans Memorial Convention Center in a city steeped in history, celebrated its 10th anniversary with the largest show to date, said Laura Sullivan, the council's executive director. "We had 232 booth spaces and approximately 750 people in attendance," Ms. Sullivan told The Produce News April 14. "We had good attendance, but more importantly, it is the quality of the attendees, especially from the retail chains and the independents. We