Temecula, CA-based West Pak Avocado, a leading grower, packer and shipper of premium avocados from California, Mexico and Chile, has hired Dan Acevedo as its director of business development. Mr. Acevedo will be responsible for increasing sales with key customers and developing new customers for the company. He will be working with all members of West Pak's sales and marketing team. Mr. Acevedo has 25 years of experience in the retail food industry, having worked for Frito Lay, Kellogg's and, for the last seven years, with Chiquita Brands North America/Fresh Express as director of retail

WASHINGTON -- With the clock ticking on food-safety legislation, a Senate committee held its first hearing Oct. 22 where Tom Stenzel, United Fresh Produce Association's president and chief executive officer, urged Congress not to ease food-safety mandates for small farmers, but rather to offer assistance to help them comply with the new program. At the two-hour hearing, United Fresh offered advice to the Senate Health, Education, Labor & Pensions Committee on one of the more contentious issues in the food-safety legislative debate: how to extend food-safety requirements to small and organic

After operating as a private company for the past six years, Dole Food Co. in Westlake Village, CA, went public once again Friday, Oct. 23, with an initial public offering of 35.7 million shares at $12.50 per share. The offering was designed to raise almost $450 million in capital for the well-known food company. Shortly before the stock market's closing bell of 3:30 p.m. Eastern time, the shares were trading at about $12.30, representing a 1.5 percent decline in the first day of trading. After early trading drove the price below the initial IPO, market analysts were quoted as saying that the

Babe' Farms in Santa Maria, CA, has added Baby Lettuce Bouquet to its packaged baby head lettuce product lineup. This latest release is a collection of gourmet baby head lettuces combined with heads of elegant blonde baby frisee, packaged in convenient clamshell containers. "The baby lettuces and platinum frisee are an attractive and savory combination," Ande Manos of Babe' Farms sales and marketing department said in a Sept. 30 press release. "Consumers are able to create a garden- fresh salad with specialty baby lettuces and accent it with tendrils of blonde frisee." Babe' Farms' Bouquet

PHILADELPHIA -- If the new Philadelphia market were placed standing on its end, it would be 50 stories taller than New York's Empire State Building. That tidbit, shared by Sonny DiCrecchio, general manager of the Philadelphia Regional Produce Market, who led an Oct. 20 tour of the market's construction, put a real perspective on the immensity of what in 10 months will become the world's largest, most-modern produce market. Tenants could possibly move into the market as soon as August, which would be two months ahead of schedule. Mr. DiCrecchio and John Vena, owner of John Vena Inc., who heads

Strawberry growers up and down California were back in their fields the week of Oct. 19 trying to coax the plants back into production and capitalize on the hot market caused by the freak storm that raked the state the week before. For the week ending Oct. 10, California produced about 3 million trays of strawberries and would have produced about the same the following week if not for the huge storm that hit the state's coastal regions Oct. 13-15. In advance of the storm on Monday, Oct. 12, California growers tried to strip their fields and picked about 587,000 trays that day, including 386