Garlic industry talks about drilling home message to customers
Garlic industry talks about drilling home message to customers
ORLANDO, FL -- The garlic industry continues to work toward a unified message in its efforts to compete against Chinese garlic. On Saturday, Oct. 25, garlic industry representatives from the United States and Mexico gathered here for its annual breakfast at the Produce Marketing Association's Fresh Summit. The overriding message primarily was one of convincing customers of the attributes of garlic grown in California as well as in other countries other than China. It is not a new message but one that the breakfast participants said bears repeating with customers. Sal Vacca, a partner in Bronx