"We introduced the Ojai Pixie tangerine to America in 2002," said Robert Schueller, director of public relations for Melissa's/World Variety Produce in Los Angeles. "We are now entering our sixth season, and we are geared up for the continued increase in demand." Mr. Schueller said that the Ojai Pixie is "the best tasting fruit out there." He described the flavor as a cross between a King and a Dancy tangerine. "They have all the attractive features that consumers are looking for in a tangerine," he said. "The Pixie is seedless and easy-peel. It is low in acid and high in sugar. Overall, its

New long-term agreements in Africa will help Chiquita Brands International overcome European duty issues, which have plagued "dollar" banana suppliers for many years. Chiquita, based in Cincinnati, announced March 4 long-term strategic associations in Africa for the export of bananas to the company's core European markets from Angola with ESCOM, a member of Grupo Espirito Santo, and from Mozambique with Matanuska Africa Limited. According to a Chiquita news release, the projects in Angola and Mozambique allow Chiquita to further strengthen the diversity of its geographic sourcing portfolio

Responding to increased demand at retail, Rainier Fruit Co. in Selah, WA, has ramped up its organic production and expects to double volumes of blueberries and cherries in 2008, according to Director of Marketing Suzanne Wolter. Ms. Wolter said that the two items run simultaneously, with first shipments expected in early to mid-June. Both organic blueberries and cherries will ship into late July this season, although Ms. Wolter noted that new blueberry plantings will take the season into August in coming years. "Our main organic blueberry is a larger variety, the Duke," she said. She added

The Southeast Produce Council has moved into a new and larger office, reflecting the growth it has experienced since it was founded in 1999. The council, which began looking for new space about a year ago, moved March 1 into a 1,000-square-foot office in Riverview, FL, just south of Tampa, according to SPC Executive Director Terry Vorhees. The council is also looking to hire a part-time employee, which will allow Mr. Vorhees to "get out on the road to visit members more often," he said. Mr. Vorhees hopes to have that person in place by around June 1. The new address of the Southeast Produce

EDINBURG, TX - Frontera Produce Ltd. has announced its reinforced commitment to quality assurance by creating a dedicated division focused on food safety and security. Recent hire Betsy Klein will direct this new division. As the quality assurance supervisor, Ms. Klein is responsible for all activities involving food safety and security for Frontera and its subsidiaries, including compliance with regulatory programs, government protocol and good manufacturing practices. In addition, Ms. Klein will drive to attain safe quality food certification for the company. "Quality assurance has always

SALINAS, CA -- One of America's favorite vegetables, "Broccolini" brand baby broccoli, is turning 10 this year, and to celebrate, the vegetable is sponsoring a new festival called Pebble Beach Food & Wine. Broccolini, a cross between broccoli and Chinese kale, made its debut in 1998 as a new-to-the-world vegetable grown by Mann Packing Co. Inc. in Salinas, CA. Ten years later, Broccolini is a foodie favorite, featured on menus, food blogs and TV shows across the country. In 2007, supermarket sales topped $5 million, an increase of 6.6 percent over 2006, according to Mann. "It's been