Calavo to market Maui Gold pineapples
Calavo to market Maui Gold pineapples
Calavo Growers Inc. has entered into an agreement with the Maui Land & Pineapple Co. to market and sell the firm's proprietary Maui Gold pineapple throughout the continental United States and Canada. The agreement is effective on Dec. 1, but the firm will not officially close its Maui Pineapple Co. office in Northern California until Dec. 31, according to Gerry Watts, vice president and general manager. At that point, the Northern California sales and marketing team, including Sales Manager Howard Nager, will be let go. Mr. Watts said that the decision to switch the sales and marketing effort