Delicious Foods and Brandt Farms team to market 'Sunsweet Fresh' stone fruit
Delicious Foods and Brandt Farms team to market 'Sunsweet Fresh' stone fruit
Brandt Farms Inc. in Reedley, CA, and Delicious Foods LLC in Fresno, CA, have announced the formation of a new joint venture company, Brand-DF LLC, that will market and sell California stone fruit under the "Sunsweet Fresh" brand. The "Sunsweet" brand is owned by Sunsweet Growers Inc., a grower cooperative headquartered in Yuba City, CA. Delicious Foods uses the "Sunsweet Fresh" brand for fresh products under a licensing agreement with Sunsweet Growers, according to Mike Pereira, managing director of Delicious Foods. "As the name of our company implies, we are very much focused on the flavor