Natural Delights shines with record sales, powerful marketing collaborations this Ramadan
Natural Delights shines with record sales, powerful marketing collaborations this Ramadan
Following a proactive merchandising push ahead of Ramadan, Natural Delights is celebrating unprecedented success in this year’s sales season, showcasing the impact of culturally relevant marketing and well-executed themed retail displays. According to Circana data through March 23 — which captures the peak Ramadan shopping window — total category sales reached $21.8 million, a 32 percent increase year-over-year. Volume also rose by 29 percent, totaling 3.53 million pounds. Compared to non-Ramadan weeks, the category experienced a 56 percent lift in sales and a 65 percent lift in volume