In the Trenches: The importance of fostering creativity
In the Trenches: The importance of fostering creativity
Without being creative and different, a company cannot compete and survive in the business world today. What’s new and unique about your company? What new marketing programs, products or merchandising methods has your company introduced in the past year? Is it being creative enough to attract customers and retain them? If nothing is different or innovative, it could be in for some difficult and troublesome days ahead. Whether you are a grower, packer, shipper or retailer, you should always be different. Everyone is competing for a chunk of the consumers’ dollar, and consumers are often