La Bonanza to elevate its presence at IFPA Global Show
La Bonanza to elevate its presence at IFPA Global Show
La Bonanza Avocados is looking to gain more visibility in the highly competitive avocado category, and at this year’s IFPA Global Produce & Floral Show in Anaheim, CA, the company is looking to make its presence known by adding some interactive excitement to its booth. Valeria Villaseñor, vice president of La Bonanza, which is headquartered in Mexico and has a U.S. office in Mission, TX, said it becomes harder each year to stand out at the convention because every booth has a wow factor as companies compete for the attention of buyers. Part of La Bonanza’s wow factor this year will be samples