Trendspotting: Online grocery sales trends mirror those in-store
Trendspotting: Online grocery sales trends mirror those in-store
For those keeping score (and I know you are), last week this space addressed the fact that younger shoppers don’t always visit the traditional supermarket to fulfill the grocery needs. Not surprisingly, online grocery shopping habits mirror in-store behaviors. According to the latest Brick Meets Click Grocery Shopper Survey sponsored by Mercatus, this June, the share of households that indicated Walmart was their primary grocery store during the month rose by nearly a full percentage point; at the same time, hard discounters, like Aldi, gained almost one-and-a-half points while supermarkets