Oregon Blueberry cultivates the future of blueberry genetics
Oregon Blueberry cultivates the future of blueberry genetics
As global blueberry markets expand and consumer preferences evolve, Oregon Blueberry is stepping into a leadership role with a genetics program deeply rooted in its legacy as a grower-led operation. With more than five decades of experience in commercial production, the company’s breeding strategy is as much about practical solutions as it is about next-generation science. “Our breeding program was established to serve the practical needs of growers that we have observed and experienced firsthand over the past 50 years,” said Jon Horton, a director of genetics. “Of course, the marketing