Avocados From Colombia completes successful campaign with Weis Markets
Avocados From Colombia completes successful campaign with Weis Markets
The Colombia Avocado Board partnered with Weis Markets Inc. to launch the Heart of Colombia Avocado Display Contest, a retail campaign designed to drive consumer excitement and increase impulse avocado purchases. Running from March 27 through April 23, the promotion was activated in 200 Weis stores across three regions, combining custom displays bins, point-of-sale materials and team incentives to generate consumer excitement and spark impulse purchasing. Produce managers were challenged to create an eye-capturing displays that placed avocados from Colombia at the center of their department