Functional labels, active packaging materials win top award
Functional labels, active packaging materials win top award
Vidre+ — a next-generation technology of smart labels and active packaging materials developed by Fresh Inset and brought to market in partnership with Avery Dennison, a global leader in materials science and labeling technologies — has been named the winner of the 2025 pre-commercialized Packaging Europe Sustainability Awards. Leveraging Avery Dennison’s deep expertise in advanced materials and global converting capabilities, Fresh Inset has integrated its proprietary active-material innovation into functional labels and packaging substrates at scale. Vidre+ transforms standard label and film