Kroger, Instacart investing in AI
Kroger, Instacart investing in AI
The Kroger Co. and Instacart announced an expanded relationship to continue to innovate the customer digital shopping experience. The companies are looking to find new ways to provide customers fresh food and pantry staples through improved efficiency, increased access to Express Delivery and new, agentic shopping experiences. Kroger will be one of the first retailers to offer customers access to Instacart's AI Assistant - Cart Assistant, which it will offer to customers shopping on the Kroger iOS mobile app. Cart Assistant helps customers find meal inspiration, build carts faster with