Now in its eighth year, the merchandising and promotion program for Sonora Spring Grapes has been highly successful, resulting in broader acceptance of Mexican-grown grapes by U.S. retailers, according to Veronica Kraushaar, president of Vanguard Marketing Strategies. Those programs, which initially focused on major chains, are now being expanded to regional chains and even to smaller ethnic groups. Vanguard represents the Sonora Spring Grapes Division of the Fresh Produce Association of the Americas, working in partnership with AALPUM, the Sonora Grape Growers Association. At a recent AALPUM

The 2005 California onion harvest is expected to kick off in the Imperial Valley in late April, a few days later than normal, with good quality but smaller sizes expected and volume lighter than usual due to weather. A similar situation is anticipated later in the season as the onion harvest moves north into the central San Joaquin Valley. The acreage of fresh-market spring onions planted for harvest in California this year is estimated at 7,300 acres, exactly the average of the previous two seasons, according to USDA?s National Agricultural Statistics Service. While some growers in California

With the addition of two new growers, The Oppenheimer Group is forecasting its longest and most strategic Mexican grape season to date. This year marks the fifth season that Vancouver, BC-based Oppenheimer will represent grapes grown by the Platt Bros. in Hermosillo, Sonora, Mexico. This year, Oppenheimer has added a second grower in that area, Vi?edo Monte Cristo, as well as Vi?edo Maribel in Caborca, a city located northwest of Hermosillo. ?This approach enables us to build volume at key periods while also extending the season," said John Anderson, Oppenheimer?s chairman, president and CEO.

Sometimes those issues that seem to be a problem turn out just fine. So it has gone for those in the Chilean fruit business this year. Rain early in the season harmed the cherry harvest, and for grapes and other items, it reduced export levels through the season?s first couple of months. The industry began to rebound in February, and has come on so strongly that this will become a record year for Chilean export volumes to the United States, Tom Tjerandsen, managing director of the Chilean Fresh Fruit Association in Sacramento, CA, told The Produce News April 11. ?There was a lot of conjecture

Ready Pac in Irwindale, CA, has announced that John Schouten has joined the executive team in the newly created role of executive vice president and chief operating officer, reporting directly to Larry Kern, president and chief executive officer. Initially, Mr. Schouten will focus on improving manufacturing, distribution, quality and produce sourcing at Ready Pac with the overall objective to enhance execution across the enterprise, as well as accelerate value creation for the company?s products. Additionally, he will concentrate on Ready Pac and Salad Time post-merger activities to assure

Fran Boetes, who oversaw sales, marketing, transportation and fruit purchasing for Brooks Tropicals as senior vice president of marketing and sales, left the company March 31 to begin his own management strategy and marketing consulting firm, Frans H. Boetes LLC, based in Miami. With extensive U.S. and international experience, Mr. Boetes said that his goal is to help companies become more successful. "I want to guide companies into new markets using new business concepts," he said. "The market is getting more and more aggressive, and I have a lot of experience in the field to help companies