Pure Flavor launches Cherry Picked, a collection of its very best tomatoes
Pure Flavor launches Cherry Picked, a collection of its very best tomatoes
Pure Flavor has launched Cherry Picked, an exclusive medley of three signature tomato varieties: Azuca, Tiki Tomatoes and OMG Tomatoes. Cherry Picked was developed to fill a specific gap in the marketplace for a medley pack that is consistent every time. “While medley tomatoes continue to be a large segment within snacking tomatoes, we’ve seen medley sales in the industry struggle over recent years,” said Matt Mastronardi, executive vice president for Pure Flavor. “We believe this is because medley packs have been treated as a supply outlet, with inconsistent varieties, quality and flavor