Take this scenario: A customer slowly looked around the produce department with a puzzled expression. Then she asked the produce clerk, “Where are the strawberries and avocados that are advertised?” The worker lazily pointed to the areas instead of properly helping the customer with cordial service. The clerk basically pushed the customer away from an opportunity to grasp additional sales by using a more desirable selling approach. Another customer wanted to know if Swiss chard was available. A third customer asked if the lettuce is organic. A fourth asked if there were any artichokes. Many

Mission Produce Inc. will debut the World’s Finest Glow-Up of its avocado bags at the International Fresh Produce Association’s Global Produce & Floral Show. Mission will also highlight its position as the mango category leader with a full portfolio of consumer-friendly products designed to drive growth at retail.

Frank Donio Inc., with nine decades of experience working in Hammonton, NJ, is a multigenerational grower, shipper and importer of fresh produce. Operating under its flagship Top Crop brand, the company grows and sources a wide range of fruits and vegetables, with its New Jersey blueberry program among its flagship offerings. As it prepares for the upcoming International Fresh Produce Association’s Global Produce & Floral Show, the Donio team is taking a different approach than others, opting not to get a booth in favor of a more on-the-go strategy.

Officials at Brightfresh are looking forward to sharing with IFPA Global Produce & Floral show attendees their new brand identity and newly designed packaging. First introduced to retailers this summer, the show will mark the San Marcos, CA-based company’s debut industry showcase of the new look.

During the upcoming International Fresh Produce Association Global Produce & Floral Show in Anaheim, CA, the representatives from Nogales, AZ-based Divine Flavor will still have some remaining 2025 production from the California grape vineyards in the San Joaquin Valley to talk about, which will give them a great opportunity to discuss the grower-shipper’s business model and philosophy.

Shuman Farms, based in Reidsville, GA, is a leading grower and shipper of premium sweet onions, best known for its high-quality RealSweet brand. A family-owned business with deep roots in the Vidalia onion region, Shuman Farms has grown from a small family farm into a nationally recognized supplier, partnering with retailers across the country to deliver fresh, flavorful onions year-round. “Shuman Farms is dedicated to driving produce consumption year-round by delivering premium sweet onions and creating innovative programs, from cause marketing and NIL partnerships to retail merchandising