Wonderful Pistachios unveiled the next chapter of its partnership with Buffalo Bills quarterback and pistachio farmer Josh Allen, debuting a national advertising campaign that puts Allen’s NFL stardom center stage following the impactful launch of the Josh Allen Scholarship. Set to air through the remainder of the NFL season, the television spots build on Wonderful Pistachios’ comedic “The Don’t Hold Back Snack” campaign that launched earlier this year, but with a football-inspired twist. The Josh Allen Scholarship and multi-level marketing campaign highlight Allen’s unique role as both a star

The IFPA Global Produce & Floral Show is a launching pad for new products, and this year Fresh Innovations LLC will be featuring the newest additions to its popular ¡Yo Quiero! line. Tara Murray, vice president of marketing for Fresh Innovations, based in Rhome, TX, said the ¡Yo Quiero! booth would be brimming with the brand’s beloved guacamole as well as improved white dips with a spicy flair of jalapeño and a new candied jalapeño peppers offering. “We’ll have our authentic Mexico-inspired guacamole, which comes in original and spicy and is full of chunky avocados and the right amount of

Freshness is everything in the produce department. It’s the driver of consumer choice, the anchor of category loyalty and one of the biggest drivers of shrink on the income statement. Yet the challenge for retailers remains the same: how to keep perishable fruits and vegetables looking and tasting their best for longer, while minimizing waste and maximizing profit. A new technology, Vidre+, is rapidly changing the conversation about how freshness can be protected and extended. Thankfully, it doesn’t require a costly infrastructure upgrade or operational inconvenience. It’s a simple sticker

Sweet potato grower and shipper Vick Family Farms is a North Carolina-based company with most customers based on the East Coast or Midwest. The company, however, will be on the West Coast for the International Fresh Produce Association Global Produce & Floral Show in Anaheim, CA. Charlotte Vick, partner/sales and marketing manager for Wilson-based Vick Family Farms, said she doesn’t like to miss a show, which draws attendees from across the country and beyond.

At first glance, the fresh produce industry and retail dietitians may seem to be operating in separate worlds. One operates at the scale of global supply chains, logistics and category sales. The other connects directly with consumers in the aisles, guiding them toward healthier choices. The two groups operate along parallel paths, both driving produce consumption, yet their interactions remain infrequent or nonexistent. When they do connect, however, we discover that at the intersection of these two worlds lies an untapped and powerful opportunity: retail dietitians, already a trusted

When the world shut down in 2020, supply chains everywhere buckled under pressure. Ports backed up. Truckers disappeared. Container prices soared. Yet walk into any grocery store during those chaotic months and one thing remained constant: fresh produce filled the shelves. While other industries scrambled, the fresh produce sector kept feeding families. There was fresh produce on the shelves, and consumers had some of the most nutritious, healthiest fruits and vegetables that they enjoyed with their families in their homes. The industry had not only survived, but had delivered quality, tasty