Strategies for increasing produce consumption frequency
Strategies for increasing produce consumption frequency
Adages like “an apple a day keeps the doctor away” and “eat your greens” may be old, but the overriding message is still important today, especially as only about a third of consumers consume fresh produce on a daily basis. That statistic, plus other findings from FMI’s 2025 Power of Produce report, reveal notable gaps in the intake of fruits and vegetables. While 34 percent of people enjoy produce once a day, 23 percent eat these products four or five times a week and 28 percent consume them one to three days a week. Approximately 10 percent report that their produce-eating occasions fall