Rocco Reds, the chef's tomato, redefine what a premium tomato can be, offering a level of depth, flavor and culinary reliability that stands apart in today’s market. For home cooks who want a tomato they can trust and for chefs who value consistency in the kitchen, Rocco Reds are an ingredient that truly earns its place at the heart of great cooking. With vibrant color, concentrated flavor, and firm, meaty structure, this on-the-vine tomato brings together qualities rarely found in a single option. Visually, Rocco Reds make an immediate impression with their intensely bold red color — inside

Vanguard Food LP, a newly formed holding company anchored by Village Fresh Greenhouse Grown and backed by Sweat Equities and Kennedy Lewis Investment Management, announced the appointment of Dwight Ferguson to its board of managers. Ferguson brings more than three decades of senior leadership experience across the global fresh produce and perishable goods industries. Ferguson has held multiple CEO roles at leading perishable product companies, including Naturipe Farms LLC, Eurofresh Inc. and Florimex International BV. He began his career in sales management roles at Procter & Gamble and Pepsi

Taylor Farms will return to the New York Produce Show in New York City, Dec. 2-4. As a leading producer of ready-to-eat salads and healthy fresh foods — and a platinum sponsor of the event — Taylor Farms will feature its Jalapeño Popper Chopped Kit and its Mini Taco Ranch Chopped Kit. The company also plans to highlight its new Baltimore facility, a 220,000-square-foot expansion project. As one of the largest, most advanced fresh food production centers in the region, the facility will have the capability to produce all Taylor Farms products under one roof, allowing for the freshest deliveries

What if the real health revolution isn’t happening in a doctor’s office but right in the produce aisle? More than ever, families are connecting what they eat with how they feel. Food is medicine has gone from a catchy phrase to a full-blown movement. Parents are looking at food labels differently, kids are learning what nutrients do for their bodies, and produce is finally getting its main-character moment. At Healthy Family Project, we’ve seen this shift happen up close. At the center of it all are the registered dietitians — the calm, credible, real-life experts who help families make sense

After 10 years as general manager for the Star Roses and Plants facilities in West Grove, PA, Steve Ramsay has moved into a new role with the company and has been succeeded by Alex Wharton. Wharton, who joined the company in 2017, has advanced through several roles with increasing responsibility, from his start as a grower tech to his most recent position as assistant general manager. He holds a degree in horticulture science from Oregon State University. “This was absolutely a planned and strategic transition,” said Bradd Yoder, president of Star Roses and Plants. “Alex has shown incredible

For nearly a century, officials at Consalo Family Farms have emphasized family values to focus on building and maintaining relationships with their customers. That means offering a wide range of quality product at fair price points and backing those products with the proper amount of marketing support. Today, the family business, which was founded by Willliam Consalo Sr. in 1927, when he started buying fresh produce and traveling to sell crops throughout the region, is run by its fourth generation of family members. Like previous generations, this group of owners continue to focus on